THE PROCESS

Discovery & positioning

Combining brand therapy and creative inspiration, Phase 1 is dedicated to discovering and amplifying your authentic self. By conducting thorough research, engaging in insightful discussions and conducting interviews, we embark on a journey to define your unique identity. Together, we carve out a distinct space for your brand, laying the groundwork for a solid strategic foundation to propel your growth.

Research - Brand Audit - Competitor Audit - Brand Positioning

brand building

The pivotal moment when the potential of your identity begins to materialize. By combining the power of language and visuals, we breathe life into your brand's essence through a diverse array of identity concepts. Each concept will embody a comprehensive brand system, illustrating its practical application in the tangible realm. As we progress, we will carefully select one direction and meticulously refine it to create your brand's definitive guidelines.

Naming - Logo - Visual + Verbal Identity - Brand, Voice + Tone Guidelines

BRAND LAUNCH

Phase 3 marks the culmination of our efforts. During this stage, we will bring your brand to life by applying it to tangible assets, enabling you to proudly showcase your new identity to the world. The specific deliverables in this phase may differ depending on the project, but commonly encompass web design, packaging design, art direction, as well as templates for social media, presentations decks, and promotional merchandise.

Brand Advising - Website - Art Direction - Photography - Copywriting

Brand Campaign - Social Assets - Packaging - Pitch Deck - Sales Collateral